Sunday, 22 June 2008

Watercooler moment


A colleague and myself were just catching up on Steve Ballmer's comments made earlier this month.
The Microsoft Chief Executive had visited the Washington Post and undergone some pretty intense questioning from the journalists. The prediction that made the headlines was that "Number one, there will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form."
Ballmer put into words what most media companies dare not admit. I know ours is making those changes necessary to complete the journey. Those that don't? My colleague compared it to the record industry where those companies that did not respect the changes wrought by digital have been flattened. He suggested that digital would wreak a similar level of destruction for those that media companies that did not change. And fast.

Digital becomes ever so chic once more

Flickr, Twitter, Huffington Post have always been betrayed as glamorous and funky. But now even their remote ancestors, programming, gain equal status.
  1. Vanity Fair's An Oral History of the Internet - How the Web Was Won in its July issue - packets, browsers and protocols given the full VF treatment.
  2. Then BBC1's Fiona Bruce interviews Microsoft's Bill Gates for prime time television with Bill Gates: How a Geek Changed the World. Amazing anecdotes and a reenactment of the famous 1978 photo of all early founders.

Are we seeing the end of technophobia? Will it be as chic to know your hyperlinks from your widgets as knowing whether to be a part of LinkedIn rather than Facebook?