Sunday, 22 June 2008

Watercooler moment


A colleague and myself were just catching up on Steve Ballmer's comments made earlier this month.
The Microsoft Chief Executive had visited the Washington Post and undergone some pretty intense questioning from the journalists. The prediction that made the headlines was that "Number one, there will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form."
Ballmer put into words what most media companies dare not admit. I know ours is making those changes necessary to complete the journey. Those that don't? My colleague compared it to the record industry where those companies that did not respect the changes wrought by digital have been flattened. He suggested that digital would wreak a similar level of destruction for those that media companies that did not change. And fast.

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